Pakistan's strategic location offers a great opportunity to serve not only the regional markets but the global arena as well. We must, therefore, encourage innovation and facilitate the export supply chain for making our exports more competitive and qualitative. The Government has already initiated all possible steps to strengthen the private sector for consolidating our export position in existing markets while exploring new avenues. All these measures, I hope, will contribute towards job creation, economic dynamism and substantial foreign exchange earnings for the country.
Over the years, FPCCI's annual awards have become a landmark event that is anxiously awaited both at home and abroad by the star performers and international buyers. FPCCI has a critical role in export promotion and development of export oriented manufacturing in Pakistan; Export Awards motivate exporters achieve ambitious targets. In all the developed countries exports have played a pivotal role in economic development and following their path Pakistan will have to boost export-led growth in order to achieve the true potential of our country; it is a formidable but achievable challenge. I congratulate all the winners on their excellent performance and look forward to their continued success in the future.